Innovation is the Vaccine for Enterprises
Ginni Rometty, the first woman to lead IBM, once said, “The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company”. This idea could not have been more relevant today as we face the crippling effects of the Covid-19 pandemic. The coronavirus is primarily a public health issue but because of the lockdowns imposed in order to contain its spread, it has also become a serious economic issue as it threatens the very existence of businesses, especially micro and small enterprises.